NSFW is, of couse, the acronym for Not Safe For Work and we're betting that most work organizations have it on their web blacklist so that you won't be able to enjoy and laugh on the company's dime.
I signed up for the beta early on. Back then it was supposed to be apps for the iPad, Kindles and other tablets. They switched gears and made it regular HTML5 web pages -- a good decision in my humble opinion. This way, they won't have to tweak each application on the various devices as they change.
What is it? Well, it certainly is one of a kind. It will be a weekly with a cost of $26 a year. It is sort of a Mad magazine with words, not pictures (although the graphics are much in the twisted style of Mad). They claim it will be a news magazine with humor.
There is a waiting list of beta testers. Those that get chosen for beta access are being sponsored by various companies. Our sponsor is the Downtown Project in Las Vegas. Which is where Carr has chosen to house the NSFW team. So special kudos to the Downtown Project for spending $5 for me to enjoy the site for the next six months.
(Yes, I am worth it! Sure would like to see them also sponsor me for a free round trip to Vegas and free lodging in downtown Las Vegas. Hey, a guy can dream, right?)
My favorite among the first articles was the one on best practices for the Secret Service. It had this great laugh out bullet:
Agents are encouraged to follow the example of America's most famously sober former President. Instead of having that second beer, why not pour yourself a mineral water and illegally invade Iraq?
They are also doing a daily audio podcast and are transcribing them (which is a must for this poor hapless hearing impaired comic). The two I read were wickedly funny.
NSFW will no doubt morph over time. Being funny about the news of the day is difficult over the long haul. Paul seems to have recruited a good stable of writers. (But they get no individual bylines.) They are off to a good start. Here's wishing Paul and his startup team good luck.
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